The right investment.

I may be shooting myself in the foot here, but I don’t care. I want you to get good value. So, here’s the most important rule about dealing with people in my line of work that most copywriters hate.

Never hire a copywriter for a large project straight out of the gate. Hire them for a small project first to see if they’re a good fit. It is rarely a good idea to throw five, ten, fifteen-thousand dollars, euros, or whatever, at a copywriter you’ve never worked with before. They may be the greatest copywriter on Earth. It does not matter.

What matters is that they’re a good copywriter for your business.

What matters is that you invest your capital intelligently to get the maximum return possible. 

That means starting small — just like any new investment. And that’s why I’ve set up my site so hiring me for small gigs is as fast and as painless as possible. We’re talking less than a thousand dollars/euros here. Sometimes, a lot less.

If you desperately need something larger then that, and we’ve never worked together before, then there is a panic button you can smash, here.